Verify your military status to secure your exclusive discounts through a quick, simple process. It takes just a few minutes and is available for the following segments: Active Duty National Guard Reserves Veterans Retirees Military Spouses USAA Members Immediate Military Family Members Once you are verified and submit a lead, you'll receive a confirmation email with a unique customer ID and offer code.

BMW Military Appreciation

Q: What vehicles are covered by the BMW Military Incentive?

A wide range of BMW models including high-performance models and Sports Activity Vehicles ® are eligible for the BMW Military Incentive. However, some models are excluded from these offers. Check with your local BMW Center for further details.

Q: Are BMW all-electric vehicles eligible for military discounts?

The BMW iX, BMW i4, BMW i5 and BMW i7 are currently eligible for the BMW Military Incentive. Your local BMW Center will have the most up-to-date information on which series are eligible.

Q: Do I qualify for the BMW Military Incentive?

The BMW Military Incentive is available to active duty, retired, reserve, veteran military personnel, or USAA member and their immediate families in the United States. To confirm your status, use the simple online ID.me verification tool.

Q: Can family members qualify for the BMW Military Incentive?

Yes, immediate family members can also take advantage of this offer. In order to be eligible, each family member must verify their status using ID.me.

Galleria BMW Stands Behind Our military

BMW Stands With You

The BMW Military Incentive

We offer $500-$5,000 toward a lease or new vehicle purchase for Active Duty, Retirees, Veterans, and Military Family Members. Confirm your status through ID.me to take advantage of your offer.

Verify with ID.me

Thank You.

YOU’VE SERVED US.
NOW IT’S OUR TURN TO SERVE YOU.

In recognition of the invaluable contributions made by our military service members to our nation, BMW extends its gratitude by providing exclusive incentives for the lease or purchase of brand-new vehicles. Our commitment to making these benefits accessible has been further strengthened through our partnership with ID.me, facilitating instant Military ID verification. As a result, active duty personnel, retirees, veterans, and military family members can now easily qualify for incentives towards leasing or purchasing a new BMW vehicle. We are honored to support those who have served and their families with these special offers as a token of our appreciation for their dedication and sacrifice.

Get Started with ID.me

To activate your special military appreciation discount, follow these simple steps:

What is the BMW Military Incentive?

The BMW Military Incentive is a special offer tailored for service members stationed in the United States and overseas. Eligible military personnel and their families may qualify for incentives on new leased or purchased BMW vehicles.

What vehicles are covered by the BMW Military Incentive?

Are BMW all-electric vehicles eligible for military discounts?

Do I qualify for the BMW Military Incentive?

Can family members qualify for the BMW Military Incentive?

What is ID.me?

ID.me is our trusted partner in helping to keep your personal information safe. They specialize in digital identity protection and make it easy for you to prove your identity, so you can securely access advanced online services.

It is one of only 4 Single Sign-On providers that meet the U.S. government’s most rigorous requirements for online identity proofing and authentication. With bank-grade encryption, ID.me provides the strongest identity verification system available to prevent fraud and identity theft.

Additionally, ID.me is a Veteran-owned, digital identity platform. Hundreds of well-known private-sector companies (like Verizon, Dell, and Ford) and other government agencies and nonprofits (like the U.S. Chamber of Commerce’s Hiring Our Heroes initiative) have also chosen ID.me to help keep their customers’ personal information safe.

How does ID.me work?

Verify your military status to secure your exclusive discounts through a quick, simple process. It takes just a few minutes and is available for the following segments:

Once you are verified and submit a lead, you'll receive a confirmation email with a unique customer ID and offer code.

For those eligible for leasing, a $500 lease credit is available on new MY23/MY24/MY25 BMWs leased through BMW Financial Services NA, LLC.

For eligible customers financing new MY23/MY24/MY25 BMWs through BMW Financial Services NA, LLC and availing themselves of a promotional APR offer, a $500 purchase credit awaits. These promotional APR offers, which vary by model and model year, are accessible through BMW Financial Services NA, LLC. Seek guidance from your authorized BMW Center for essential details on promotional APR offers for your chosen BMW.

Customers qualifying for purchase, whether through cash payment or financing via institutions other than BMW Financial Services NA, LLC, or without a promotional APR offer from BMW Financial Services NA, LLC, are eligible for the following purchase credits on new MY23/MY24/MY25 BMWs: $1500 on the BMW 2, X1, and X2; $2500 on the BMW 3 series, 4 series, and Z4; $3000 on the BMW i4, X3, and X4; $4000 on the BMW 5 series, i5, 7 series, 8 series, X5, X6, X7, and XM; and $5000 on i7 and iX models.

Active Duty personnel, Veterans, Retirees, and Reservists are among the eligible customers. Verification through ID.me is required to qualify for the offer, generating a Customer ID and Offer Code. Delivery must be taken by April 30, 2024. The offer is subject to change without prior notice and is limited to one offer per customer, per offer code, per calendar year for new BMW vehicles without a previous retail sale. The eligible customer or a family member must be the purchaser. This offer may be combined with other available offers.